Owning the Narrative: Building Brands in Women’s Sports with Jessica Poole

In this episode, Tayler is joined Jessica Poole, founder of the Jessica Poole Communications Collective and GM of the Chicago Tempest Women’s Elite Rugby team. They discuss Jessica's extensive career in athletic communications, her journey through various roles in college athletics, and her recent ventures into consultancy and women's rugby. Jessica shares her thoughts on the importance of storytelling, relatability, and access in women's sports, as well as some of the challenges and opportunities she’s experiencing working in an emerging professional women’s sports league with the Chicago Tempest.